Open Café: Tips for beginners
For the restaurant business organization is very important fashion factor on a particular cuisine. A few years ago, the increased demand was traced to Italian cuisine, in recent years, many gourmets clearly intriguing exotic dishes from Japan.
Over a relatively short period in the capital was opened more than a hundred such institutions offering sushi, sashimi and other Japanese delicacies. However, no matter how attractive did not seem kitchen facilities, because of its high cost, it is still not available to so many. What can be said about fast food restaurants fast food, the rapid development of which can be traced in Russia today. If the same mark-up cafes and restaurants are about 200-300%, the fast food establishments profit increases due to a large influx of visitors, attracted by affordable prices-established here.
Against the background of an increasingly competitive priority factor for the success of any institution catering is well-chosen location. If you select must take into account a number of criteria: high "permeability" space, low rental rate, the level of well-being and potential visitors pr. Moreover, if network operators Factor successful "registration" are not so basic, because here in the first place has been running well-advertised brand , for the owners of small cafes and restaurants, as a rule do not have a significant start-up capital, but expect a quick profit, the issue is quite critical. In this case, the ideal way out is the presence of places of conceptual "highlights".
Traditionally, the most attractive area for the organization of "nutrient" is the business center of the city, and the most preferred targets for investment are retail space on ground floors of buildings facing the major thoroughfares of the city. It is on these premises today can be traced acute shortage within the Garden Ring, and there is observed increased concentration of catering outlets. "Sleeping" areas of the city far behind in the number of such establishments.
After the defined area and the approximate location of the "gourmet paradise", stands a dilemma: to build an object with "zero" or even engage in reconstruction and reprofiling of the old building. It is understood that the second preferred embodiment only in the case when there is a serious need realignment.
As a general rule, invest in the construction of the shopping facilities can afford network operators. For institutions, individuals are much more realistic option is the acquisition of the ownership of the premises inherited as a legacy of the Soviet era. So now you can often find cafes and restaurants, "spelled out" in the premises of the former bakeries or delis. Pros such continuity is quite evident: in the construction easy to follow all the necessary facilities guests and no need to convert.
After all, if in a given territory formerly housed the institution, far from obschepitovskie orientation, potential restaurateurs can not avoid difficulties in reshaping the premises. To do this, you will have to get a license, long and hard upholstering thresholds of a number of administrative authorities, from the REU and ending sanitary control service.
Even more economical option - rent small spaces. "Temporary" shelter, located in the "walk-through" places - near the business centers, shopping areas, etc. - Initially will promote rapid return on investment. However, there are a number of difficulties. Firstly, the amount of possible to rent facilities that can be found in the databases of real estate agencies or who are exposed to the competition authorities of the capital, is extremely limited. Much of the most "delicious" meters remains in the shadows for various reasons. Secondly, to convert a cafe or restaurant area, to invest in the promotion places, etc., knowing that today or tomorrow will have to move - is extremely short-sighted course of business. If we are to start their job - you need to have at least a roof over their heads in the property.
The perfect remedy for such "surprises" of real estate - rent meters in shopping centers. For the capital's fast food network best course is to bring together in food courts, or the so-called food courts. Today, in every shopping center certainly has its own food court, which is represented by at least 6-7 concepts, not duplicate each other and reflect the extensive taste preferences of visitors (eg, restaurant, fast food, coffee shop, sushi bar and steak house).
For such operators, owners of commercial properties, tend to offer more favorable rental rates in comparison with the same shops expensive clothes or jewelry. The reason is simple. Hypermarket is an excellent center of attraction for potential customers outside. However, when visitors will be already inside the shopping complex, used a variety of options to set their trajectory, the desired primarily for major tenants. The emphasis is on the food court places - rarely any visitor will be able to resist the temptation to drink a cup of coffee or order something more substantial. Thanks to a careful disposition of such points (along the route of the main streams of buyers) can achieve a significant increase in the time of stay of visitors in the walls of the shopping complex, which will affect the level of other income tenants. Often, food courts operate as a kind of "magnet" attracting visitors unprofitable located place. For example, under the terms of catering to the shopping malls diverted the upper floors.
It is necessary to take into account the level of compliance with the concept of the center places. For example, in places where there are luxury shops and boutiques of the world's leading manufacturers focused on highly profitable segment of the population, food from McDonald's will not look quite appropriate, and on the trade collapse of a "cheap" products from the Third World will be unclaimed seating restaurants and expensive coffee.
The range of rental rates for the food courts right now is in the range from 400 to 2,000 dollars per square meter per year. For example, in the shopping center "Mega", which the developer is the company "Ikea", the annual rental rate will vary between 1,5-2 thousand for 1 square meter. Usually, the lease is for a term of not less than 5 years, during which the institution pays a fixed rental rate plus operating expenses (80-150 dollars per 1 square meter per year). However, owners often prefer to receive meter rent as a percentage of turnover.
In a newly built complex, rental rates are set, as a rule, in view of the expected stream of visitors, on the basis of the concept, such as anchor tenants (supermarket, food court, Kinopleks, etc.), Coverage, parking capacity, and so forth. In the case of the volume growth of the input in operation of retail space, as well as the presence of nearby competitors' bids could be lowered.
An indicator of the prospects of food courts in the capital is to create a pool of the five largest Russian players fast food: McDonald's, «Rosinter", "Lunch" (a network of "Holy smoke"), "YUNTD" ( "of Sbarro" restaurants) and "Melenki" who intend to work together to fight for a place under the sun in the shopping and entertainment centers.
Today, one of the most effective ways to expand business is considered a franchise. In our country, under this scheme, among others, many large companies work, including such as "Rosinter», Coca Cola, Baskin Robbins, Subway. The reason - in the ease of replication at lower financial risks.
Work on such a scheme implies that the company franchisor grants the right to use the name, identity, experience, technology companies franchisee. Franchisees have the opportunity to buy original products and equipment at competitive prices from certified producers. In addition, the franchisor provides its recommendations on the placement of the trading network, management of advertising policy, the franchisee helps in the preparation of highly qualified personnel and sometimes even provide financial assistance.
To become a franchisee, you must purchase a license to use the trademark and business system in the parent company. First is the initial payment for the license (buying the franchise), is 7-10% of the volume of the initial investment. And then made the current monthly payments at a rate of 4-7% of the sales volume, as well as the charge of the advertising budget to 3% of the sales volume.
Although, in order to become a franchisee, a desire and financial capacity is not enough. In the same company "Rosinter" this requires experience in the restaurant business, general management skills, as well as the availability of equity capital in the amount of 200 thousand dollars. A big plus will be the presence of franchisee owned or under lease premises for a restaurant area of 150 square meters. After the opening of the restaurant will have to pay a monthly license fee of 7% of total revenue (excluding sales tax) for the duration of the contract.