Why is the first time in 25 years, Microsoft has changed their logo
Logo - elaborate sign with which people associate this or that company. Often, he is the guarantor of that new product released by the company will be excellent. Therefore, firms rarely change their logo, but if they do it, for good reasons. An example of this was the change icon at Microsoft.
Microsoft has decided to change has become commonplace for all logo. The news has attracted a lot of attention, because the last time such a step was taken exactly 25 years ago - in 1987. Now, instead of the traditional multi-colored flag next to the name of the company will show off the square, consisting of four tiles of orange, green, yellow and blue colors. And the name says Segoe font, which will be used in the new version of the operating system Windows 8. According to Microsoft CEO Jeff Hans brand strategy, such radical changes reflect the "new era" in the company. This year should be a time of change for the company. Today, it is preparing the release of new versions of all the most popular Microsoft products, so that the change of the logo is a visual reflection of the launch. In particular, the fall will fundamentally new version of the Windows operating system 8 with a modified user interface of Metro, which is based on simple typography and figures. This reflects the new logo design was created using a Microsoft decided to go back to basics - it is very similar to the Windows icon version 1.0, released in 1985. Work on the creation of a new logo to comply with US branding agency Pentagram. At the same time they tried to make it as simple as possible and to maintain awareness of the mark, for which the traditional left and the Microsoft color scheme. Now the company is beginning to introduce a new sign over the place. He has already appeared on the company's website (microsoft.com), and in three Microsoft retail stores located in Seattle, Boston and Bellevue. And in the next few months, the company's management plans to implement the square logo worldwide.