How to airwaves
"Golden Age" of radio, perhaps, is behind us: become ubiquitous television and video industry. However, no radio airplay life is difficult to imagine. As a channel of information he is in demand for a variety of gear. It is possible to illustrate the preparation and conduct of radio as an example specific to the radio advertisements addressed to a wide listenership.
Instruction how to airwaves
The main advantages of radio: efficiency, variability of sizes - from mini to play a brief announcement. There are also disadvantages: transience, limitations associated with the auditory information only perception.
You prepare for the ether advertising message. What will it be? Radio ad, radio spot - staging (game) radio piece about the proposed product or service? Or an audio magazine - thematic broadcast information and advertising? Choice - for vami.Vozmozhno, the best option in your case would be the running commentary - information from the scene (fairs, exhibitions), which can be both direct and indirect advertising. You can sound an impression on consumers purchased goods, to convey information to listeners about the release of new products, etc.
Going out in the airwaves, no contact to the impersonal larger audience, and to presenting the living interlocutor that is sitting nearby.
Remember: the first sentence of your radio message - the most significant and important. Engage, Intrigue listener key information. His attention was from the outset should be sustainable, "chained" to the message.
Select the optimum speed of speech. Noted: The most convenient for hearing the pace - about two and a half words per second. The pace faster perceived with difficulty.
Help listeners to "see" the advertised product: mention its main characteristics - smell, color, size.
Most repeat product or service name (about 4 times per minute).
Accompany advertising of a product (service) expressive background sound: a special signal, melody, song. The successful musical accompaniment will help the positive perception of the text.