How to be a good seller consultant
With an abundance of goods and fierce competition, sales consultants receive a small salary, plus a percentage of turnover. To have a good income, not enough to passively respond to customer requests. Inside the company, a wise Sales operates like an independent entrepreneur.
Instruction how to be a good seller consultant
Thoroughly examine the goods. A good consultant is able to accept the goods in the form of tables, graphs, diagrams, drawings and presentations. Moreover, these visual aids, he creates himself and keeps himself in the head. To think of a body, it is necessary to examine the product better than anyone in the company. You need to know everything - from product creation, to its operation. As a scout, you must know the particular nuances and variety of the goods / services.
Create a professional aura. Clients who come to the store to react in a certain way on the appearance of a consultant. If the store sold the complex technical elements, and the consultant looks like a "nerd", its credibility will be. Artificially create an aura around himself a specialist. Think before appearance of parts, shoes, bags, and accessories. Everything has to be adjusted to the product sold. Throwing a glance at you, the buyer must immediately determine what you are - a specialist with whom you can consult. This effect can be achieved by using these details and badges with the appropriate inscriptions.
Learn how to identify needs. This will help any technique literacy issues. Read the relevant literature, and test practical advice on identifying customer needs. You should see the customers' needs at a glance. Do not expect that they will talk about the problems. The specialist is distinguished from an amateur, what a few questions to clarify the situation.
Run the "bridge" between the customer needs and the properties of the product. You have to tell about the product language of the individual. Your head should appear in the scheme of transition from the buyer to the solution of problems by means of the goods / services available. Consider this point quickly, but thoroughly. While the "bridge" is not drawn, neither of which the sale can be no question.
Present the customer a solution to his problem. That became obvious at the 4th step, it is necessary to present to the client. There is no need to talk about all the properties of the product. Of course, you know a lot about the product. But knowledge does not impress the buyer and do not force him to lay out the money for the goods. Client only interested in solving a specific problem. Tell us all about the product that will help to solve this problem. The rest of the properties and characteristics of the goods leave with you, to other customers. Your task - to put the right piece of information, not to overfeed the client. Otherwise he will get confused and go look for another consultant.